Are we there yet?

So you have your Product.. and Leela Cosgrove, true to her promise, stuck firmly by you until you uncovered your USP that you have since been using with surprising and dramatic effect... but are you now finished, done, complete, with nowhere further to go? Perhaps hearing what Michael Bungay Stanier has to say about the 3rd lesson he learned while developing his product now at level 10.

Where would you rate yourself as a product? A "10"... a "7".. or less than that?